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My creative process in 10 steps

Throughout my career, I've been learning in each project a way to bring more value to my deliverables.

Each project brings us answers, demonstrates mistakes, and praises successes.
I like to work with this process below, but this is not a rule, it is just the method that works well at the moment and that will always be available for changes and evolutions.

Research Data Analysis

Of all the projects I was able to work on, without a doubt the ones that brought user surveys were the most successful. It is important at this stage to carefully analyze the results obtained.

User Journey Map

The user journey map will bring us greater clarity of each possible step of the user on the chosen platform, their emotions in this journey, the opportunities, and even the vulnerabilities of the proposed solution.


With the architectural design in hand, it's time to put down on paper my ideas for interfaces and elements that will guide design actions in the future. At this point, I consider it essential to validate the steps with stakeholders.

User tests

User testing is part of a phase that I like because it's the time to understand each bet of the proposed experience and collect as much insight as possible without biasing our guests.


After structuring the design with a well-defined library of elements, colors, fonts, and patterns, along with all the system's breakpoints and behaviors, the delivery of the tested and revised prototype goes to the engineering team.

Design Thinking Methods

With the research results in hand, it's time to identify the possibility of validating ideas or discovering new features. For this, a conversation with stakeholders is worth understanding the possibility of applying one of the DT dynamics.

Information architecture

After validating the previous steps and understanding each point, this is one of my favorite parts, creating the entire structure of the solution, understanding each step, and user behavior so that we can design an experience that makes sense.


At this stage, I like to search for references in the competitor market, understand the design trends for that type of product, bring news regarding interaction design, carry out a checklist of Nielsen's heuristics and present a complete prototype, which you can leave the user aware of what he is doing.

Interface design

The interface design stage is one of the most complex, as it is where I usually define grids, typographic scales, color palettes, system elements, icon patterns, spacing, and other platform page patterns. Furthermore, it is time to think about the interaction design and screen behaviors according to the user's actions.

Follow Up

The design process has no end, it has release deliveries, testing, and continuous improvement.
​It is important to test and seek insights in user research to make improvements to our project.

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