MHD is a collective workspace
in a small city in São Paulo.
The challenge was to understand the needs and preferences of users after the pandemic and how we could use some design solutions with a reduced budget.
• Loyalty resident companies
• Increase the minimum billing in the first 3 months.
• Attract university centers and distance learning courses
The survey was carried out between February 23 and March 1, 2022. This is an exploratory quantitative research that used samples and segmentation based on scientific premises.
The survey results revealed important data about the behavior of coworking users and professionals that can be prospected or inserted into customer attraction campaigns.
Small and medium-sized entrepreneurs
Business Purchasing Professionals
Sales and Human Recruiter teams
IT teams and professionals
Prints of research results
Brand and Web Design
MHD is a collaborative workspace.
In this website and brand redesign project, I chose to bring the elegance of the Bauhaus concept to the elements, with modern and vibrant colors.
The client wasn't happy with the old brand and its positioning. In addition to the need to have a website with clear and objective information. My idea here was to bring some call to action and quick access for booking rooms in the shared workspace.
Create a brand that speaks to the younger audience
A website with "call to actions" for booking rooms
Partnerships with schools and IT communities
Social media planning with design studios
Futura is a sans-serif typeface considered as one of the symbols of modernism in graphic design. The font was designed in 1927 by Paul Renner based on rigidly geometric principles, inspired by the teachings of the Bauhaus.
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