The UK's fastest growing Pet Management App
A pet reminder, and a health and fitness app to help you take care of your pet's needs.
Redesign the DuePet app for a simple interface, for a profile of users who are passionate about pets and who care about their pets' well-being.
The challenge was finding ways to present the main functionality to the needs of these users. Therefore, an audit was performed at each step of the application, eliminating churn points and repeated or meaningless flows.
The strategy was to conduct desk research to understand some preferences, consumption habits, and user needs and benchmark research in other pet apps to update the current interfaces.
The revenue from pet retail sales in the world was US$ 145.8 billion in 2020, an increase of 11% compared to US$ 131.1 billion in 2019. And according to Forbes data, England is 3rd in revenue year in pet care totaling $6.9 billion.
Pet ownership is a big business in London. The city has 240 pet stores and 172 options for pet daycare, so you know you’ll always be able to provide for your pet, no matter where you live in the city.
A fancy Interface
The interface was modernized with a flat color palette and the gradient was highlighted in the icons with a pattern in lines, bringing more delicacy to the design.
It was also observed that one of Nielsen's heuristics was not considered. The user sometimes couldn't identify which page the features he needed were on.
Consistency and design standards were also taken into account so that the project went beyond the aesthetics of the screens. There needs to be coherence for the functionalities too
After collecting and validating all the insights, the most viable solution I found was to redesign the app keeping the current brand identity but bringing a modern interface. This will help current users to find features more easily and as a result, it is a reason to attract new users to a more fancy platform.
We know that every change is difficult and I know that it will take time to fully implement, but it will be of great value to the company in the future.