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The UK's fastest growing Pet Management App

Duepet, the UK’s fastest-growing pet management app, required a redesign to enhance its user interface (UI) and user experience (UX). The project aimed to improve the app’s visual appeal and usability, making it more engaging and intuitive for users.

Design Challenge

The main challenge was to refresh the UI while ensuring that existing user workflows were not disrupted. The focus was on creating a modern, cohesive design that aligned with user needs and expectations.

Strategy and Actions:

1. Stakeholder Workshops:

• Conducted workshops to gather insights and align on design goals.

• Key feedback emphasized the need for a streamlined and visually appealing interface.

2. UI Redesign:

• Visual Refresh: Updated the color palette, typography, and iconography to create a modern look.

• Component Redesign: Redesigned buttons, forms, and other UI elements to enhance usability and visual appeal.

• Layout Optimization: Improved layout structures to ensure better content flow and accessibility.

3. Validation:

• Conducted quick validation sessions with a select group of end-users and stakeholders to gather feedback on the redesigned interface.

• Iteratively refined the design based on feedback, ensuring it met user needs and expectations.

Research data

The revenue from pet retail sales in the world was US$ 145.8 billion in 2020, an increase of 11% compared to US$ 131.1 billion in 2019. And according to Forbes data, England is 3rd in revenue year in pet care totaling $6.9 billion.

Pet ownership is a big business in London. The city has 240 pet stores and 172 options for pet daycare, so you know you’ll always be able to provide for your pet, no matter where you live in the city.

Font: https://www.money.co.uk/guides/pet-friendly-cities

Solutions Implemented

1. A Fancy Interface:

• Enhanced the visual design with a modern color scheme and cohesive iconography.

• Improved visual hierarchy to highlight important information and actions.

2. System Viability:

• Ensured the redesigned interface was functional and intuitive, providing a seamless user experience.

• Implemented consistent design patterns across the app for a unified look and feel.

3. Consistency:

• Maintained design consistency across different screens and components to enhance usability and user satisfaction.

• Standardized typography, color usage, and spacing to create a cohesive and polished interface.

Before

A fancy Interface

The interface was modernized with a flat color palette, while gradients were delicately integrated into the icons using linear patterns. This approach brought an added touch of elegance and sophistication to the overall design.

System visibility

It was noted that one of Nielsen’s heuristics was overlooked. Users sometimes struggled to identify which page contained the features they needed.

Before

Before

Consistency

Consistency and design standards were rigorously applied to ensure the project extended beyond mere screen aesthetics. It was essential to maintain coherence in functionality, ensuring a seamless and intuitive user experience across all features.