I design products end‑to‑end. From strategy and systems to shipped interfaces, I operate as a senior design partner who eliminates handoff friction and delivers business outcomes directly.

I build products from design to engineering, with full ownership of the outcome.
- 17
- Years in design, since 2009
- 1,200+
- Hours mentoring on ADPList
- €600M
- Capital platform supported at Reneo
My work sits at the intersection of design systems and product strategy. That combination lets me work across the whole product lifecycle, from deciding what to build to keeping it consistent as it grows.
I started out in marketing, so brand and graphic design are part of my work too: visual identities, brand guidelines and the pieces that carry them.
Beyond design, I build working prototypes, structure component libraries from the tokens up, write product copy and use AI tools to turn weeks of cross-functional iteration into a few days of focused work.
I am based in Hamburg and work primarily in English.
Over the past decade, I have built design systems used across multiple products, led UX strategy for software companies, and designed products that directly impacted conversion, retention, and operational efficiency.
Clients come through Toptal or work with me directly.
Work with startups as their product designer, owning product definition and UX design from brief to launch.
Deliver the work in the form each engagement calls for: design systems, production-ready interfaces and working prototypes built in Lovable, Webflow, Framer and similar platforms.
- User Experience Post-graduateUniversidade Anhembi Morumbi2021
- Industrial and Product DesignUSP Universidade de São Paulo2020
- Bachelor of Social CommunicationUniversidade Paulista UNIP2008
Six selected cases. Each one is shaped by what made it a challenge.
Anima
AI companion, 2026A design system for conversation.
Norlu
Travel app, 2026Audit, discovery and new product flows.
Wieldy
B2B SaaS, 2023Three regulated domains in one product.
Scaelife
Healthcare, 2019The brief named the wrong user.
Develop to Green
PropTech, Reneo GroupA product a bank and a contractor read on the same screen.
BlueRidge
Real estate, 2026Design as production economics.
- Toptal
- Reneo Group
- Condo Group
- Exactaworks
- Covered
- Wieldy
- Norlu
- Textmimedia


